Digital Marketing
Digital marketing is highly accessible to businesses of all shapes and sizes, no matter your budget size.
However, digital marketing contains many factors and you can easily get lost in it. On the other hand, if you do digital marketing correctly, you can increase your customer base and keep your company up to date.
To get the right results, you need to follow digital marketing best practices. In this blog post, you will find the 7 best digital marketing steps for startups.
1. Creating marketing and buyer personas
All you have to do is use the marketing channels to connect your business with the target audience and enable them to do whatever you want. However, you cannot market your product to an unfamiliar audience. Therefore, the first step of buyers in digital marketing is to create a 'target audience'. Related to your customers;
• Name
• Age group
• Job
• Income
• Location
• The solutions they need from your business
• How they research products online
• Their favorite social media channels
• When you have details such as their favorite customer support channel, you can focus on the marketing channels that are likely to bring results for your business. Also, statistics show that this way can make your website 2-5 times more effective for targeted users.
As a result, you need to know exactly whom to market to properly market a product or service.
2. Optimize your content for search engines
If your website appears when users search for the solutions you offer, you will get more visitors. Therefore, it is much easier to attract these visitors to your product. Because they are already targeted. The first step to increase your visibility in search engines is to do keyword research.
Through keyword research, you can find terms that your potential customers use in search engines. As a new business, it is better to target long, phrases (three or more words) and there are three major advantages:
• They express their demands clearly and clearly.
• Their competition is low.
• They make up the majority of calls.
(According to Casie Gillette, 50% of searches consist of four words or longer phrases.)
Also, if you're running a local business, you should optimize your business for local search. You can start by uploading your business details to important local lists and collecting comments from your customers.
Another point to keep in mind are paid advertisements. When working on search engine optimization (SEO) results, you can get faster results with paid ads when you target valuable keywords in your business.
3. Have a regularly-updated blog
Your potential customers need content to guide them through the purchase process. DemandGen Report revealed that 47% of buyers viewed 3-5 content before consulting a sales representative.
A regularly updated blog also helps you rank more keywords on search engines and get more leads. HubSpot found that companies publishing 16 blog posts monthly find 4.5 times more potential customers than those with 0-4 posts.
It is also important to link to other websites to gain access to a wider audience, attract more visitors to your website, and help you increase your website's SEO.
4. Engage your audience through personalized emails
If you want to reach your audience on a personal level, e-mail is one of the best ways.
To open your emails and click on your website, you need to send personalized emails to your subscribers.
The first step for this is to invest in an email service provider that supports automatic emails. In this way, you can send e-mails to your subscribers according to their interests and ensure that your e-mails are always personalized automatically.
5. Invest in social media marketing
Your potential customers use social media to interact with their friends and brands. Considering that social media has 3,356 billion users, it is definitely an important platform that cannot be ignored. In addition, 73% of marketers find social media effective for their business. In order not to lose your way in this crowd, you should focus on the most suitable social media platforms for you according to your audience.
• Create content regularly to connect with your audience.
• Use visuals like images and videos as they attract higher engagement
• Interact with your audience through prompt replies and resharing.
• Share relevant industry content with followers.
• Invest in paid advertising to reach a wider audience.
6. Create a customer service program
Satisfaction and dissatisfaction spread rapidly in the digital world. Therefore, it is best to look at customer service as a marketing channel.
Some customer service channels you can get for your business:
• Live chat
• Telephone
• Social media
• FAQ and knowledgebase articles on your website
7. Have a system to track results
You worked for digital marketing activities. So how far did you achieve your goals? Are you on the right track? Whatever your goals for digital marketing, how do you measure success or failure? Measuring the results is very important because you can develop your digital marketing strategies in this way. How do you know what works and what doesn't?
Make sure you can measure results in marketing channels like social media, email, search engines, and your website - do not engage in activities that take time and money but cannot.
As a result;
It is difficult to succeed in digital marketing, especially when it comes to social media and content marketing.
It will take a lot of work and time, especially as a startup business, for digital marketing to work for your business. However, reaching your audience with the right strategy, the right moves and achieving success will be a different pleasure.
- SEO
- search engine optimization
- arama optimizasyonu
- digital marketing
- dijital pazarlama
- personalized email
- kişisel mail
- social media
- sosyal medya
- customer servise
- müşteri hizmetleri
- targeting
- audience
- hedef kitle
- optimize
- optimizasyon
