Mangodo - IGA Unifree

Digital Strategy

Mangodo - IGA Unifree

Introduction:

Mangodo, a leading digital strategy consultancy, collaborated with Unifree, a prominent duty-free retail operator at Istanbul Airport (IGA), to redefine and implement a comprehensive digital strategy on Unifree screens. This strategic initiative aimed to optimize brand communication, enhance passenger engagement, and elevate the overall traveler experience within the bustling environment of Istanbul Airport.

 

Objective:

The primary objective of Mangodo's partnership with Unifree was to establish a robust and effective digital strategy for the screens located throughout Istanbul Airport. This encompassed the development and implementation of content strategies that aligned with Unifree's brand goals, maximizing visibility and engagement with passengers. The ultimate goal was to create a dynamic and cohesive digital presence that not only showcased Unifree's offerings but also contributed to the overall ambiance and passenger satisfaction at Istanbul Airport.

 

Scope of Work:

 

  • Digital Strategy Development: Mangodo engaged in a thorough analysis of Unifree's brand identity, target audience, and the unique characteristics of Istanbul Airport. Through this analysis, a comprehensive digital strategy was developed, encompassing content themes, scheduling, and interactive elements to captivate passengers throughout their journey.

 

  • Content Curation and Production: Mangodo collaborated with Unifree to curate engaging and informative content tailored to the diverse audience at Istanbul Airport. This included promotional videos, product showcases, and interactive features designed to leave a lasting impression on travelers.

 

  • Technical Implementation: Mangodo facilitated the technical implementation of the digital strategy, ensuring seamless integration with Unifree's existing infrastructure. This involved coordinating with IGA to optimize screen placements, resolution, and connectivity for an immersive and effective display.

 

Implementation:

 

  • Strategic Content Themes: Mangodo developed content themes aligned with Unifree's brand objectives and the expectations of Istanbul Airport's diverse audience. Themes were curated to showcase product offerings, highlight promotions, and create a visually appealing and cohesive experience for passengers.

 

  • Dynamic Scheduling: The digital strategy included dynamic scheduling to ensure that content was strategically displayed at different times of the day, catering to various passenger demographics and travel patterns. This scheduling approach optimized visibility and engagement throughout the airport.

 

  • Interactive Features: To enhance passenger interaction, Mangodo integrated interactive features within the content, such as QR codes for promotions, touch-enabled screens for product exploration, and real-time updates on special offers. These features aimed to provide an immersive and memorable experience for travelers.

 

Results:

 

  • Enhanced Brand Visibility: The implementation of the digital strategy significantly enhanced Unifree's brand visibility at Istanbul Airport. Passengers were exposed to engaging and relevant content, creating a memorable brand impression.

 

  • Increased Passenger Engagement: The strategic use of interactive features and dynamic content scheduling resulted in increased passenger engagement. Travelers actively interacted with the screens, explored products, and took advantage of promotions.

 

  • Optimized Traveler Experience: The digital strategy contributed to an optimized traveler experience by providing timely and relevant information. Passengers were informed about products, promotions, and services, enhancing their overall perception of Istanbul Airport.

 

Conclusion:

Mangodo's collaboration with Unifree on the IGA Unifree Digital Strategy showcased the transformative power of a well-executed digital strategy in a high-traffic environment like Istanbul Airport. By strategically curating and implementing content, optimizing screen placements, and integrating interactive features, Mangodo successfully contributed to Unifree's brand visibility and passenger engagement. The case study underscores Mangodo's expertise in developing and executing digital strategies that not only align with brand goals but also enhance the overall customer experience in dynamic and demanding settings.