A digital signage feasibility study and rollout roadmap for Geocell stores across Georgia.

Geocell wanted to know whether digital signage would be worth deploying across its stores in Georgia before committing to a full rollout.

Mangodo ran field research across Geocell stores, built an ROI model, and used both to shape a phased rollout plan with content guidelines and a management model.

The study combined on-site research and interviews with store staff with budget and ROI modelling, so the resulting rollout plan and content guidelines were grounded in both feasibility and cost.

The feasibility study gave Geocell a phased rollout plan and ROI model for digital signage, plus content guidelines to manage it, before any stores were fitted out.