McDonald's digital menu powered by YumMyMenu
McDonald's Digital Menu

A digital menu, voiced for everyone.

ClientMcDonald's
YearLive
DurationOngoing partnership
ScaleGlobal brand deployment
The challenge01

The challenge.

McDonald's, as a global fast-food giant, sought to enhance its customer experience by adopting cutting-edge technology. The challenge was to introduce a feature that not only streamlined the ordering process but also catered to the needs of a diverse customer base, including those with visual impairments.

The solution02

The solution.

Inclusive Design: Voice Menu designed for visually impaired citizens with unique audio menus for each page.

Customized Digital Menus: Interactive digital menus with images and descriptions on smartphones.

Multi-Language Support: Global language options for international customers.

Contactless Ordering: Smartphone-based ordering to minimize physical contact.

Mobile Payments: Secure smartphone payment processing.

The results03

The results.

Enhanced Accessibility for visually impaired customers.

Streamlined Ordering reducing wait times.

Global Appeal through multi-language support.

Positive Customer Feedback.

In conclusion04

A paradigm shift.

YumMyMenu's Voice Menu at McDonald's represents a paradigm shift in the restaurant industry. By prioritizing inclusivity, customization, and contactless features, the initiative has not only improved the customer experience but also positioned McDonald's as a forward-thinking and technologically advanced brand.

By the numbers
VoiceMenu designed for visually impaired citizens
MultiLanguage support for international customers
TouchlessSmartphone-based ordering and mobile payment
LiveDigital menus with images and descriptions
Stack

Boring, well-supported, well-tested. Where it's exotic, it's because nothing else fit.

Voice MenuInclusive DesignCustomized Digital MenusMulti-Language SupportContactless OrderingMobile PaymentsYumMyMenu
Have a system that needs rebuilding?

Tell us where it hurts.

We come back with a 14-day plan, not a 90-day proposal,built around your stack, your team, and what's actually in production.

Talk to the team