The challenge
Understanding the stand.
Intel & HP wanted to understand visitor behaviour at their exhibition stands so that on-screen content could be more relevant to the audience in front of it.
All work
Technology
Intel & HP
A stand analytics pilot measuring visitor flow and engagement at Intel & HP exhibitions.
Mangodo ran a stand analytics pilot for Intel & HP at exhibitions, using video, Wi-Fi and overhead sensors to study visitor flow and aggregated audience insights, and using the results to inform on-screen content.
ClientIntel & HP
IndustryTechnology
YearExhibition engagements
ScaleStand-level deployments
What we built
What Mangodo built.
Mangodo ran a stand analytics pilot combining video analytics, Wi-Fi analytics and overhead sensors to study foot traffic, dwell time and visitor flow, and used the results to curate targeted content for the stand screens.
How it works
How the pilot worked.
The pilot measured visitor flow and aggregated audience insights across the stands, and fed the findings into which content played on which screen and where.
Impact
The impact.
The pilot gave Intel & HP data-driven insight into stand engagement and areas of visitor interest, informing content and layout decisions for the stands.
Evidence
PilotExhibition-stand analytics
VideoFoot-traffic and dwell analysis
Wi-FiPresence analytics
SensorsOverhead visitor-flow counting
Solutions deployed
Boring, well-supported, well-tested. Where it's exotic, it's because nothing else fit.
Video AnalyticsWi-Fi AnalyticsOverhead SensorsTargeted Content Display
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