The objective.
The partnership aimed to establish robust digital strategy for airport screens, develop aligned content strategies, maximize visibility and engagement, and create dynamic digital presence showcasing Unifree's offerings.

Mangodo, a leading digital strategy consultancy, collaborated with Unifree, a prominent duty-free retail operator at Istanbul Airport (IGA), to redefine and implement a comprehensive digital strategy on Unifree screens.
The partnership aimed to establish robust digital strategy for airport screens, develop aligned content strategies, maximize visibility and engagement, and create dynamic digital presence showcasing Unifree's offerings.
Digital Strategy Development.
Content Curation and Production.
Technical Implementation.
Strategic Content Themes.
Dynamic Scheduling.
Interactive Features.
Enhanced Brand Visibility.
Increased Passenger Engagement.
Optimized Traveler Experience.
Mangodo's collaboration with Unifree on the IGA Unifree Digital Strategy showcased the transformative power of a well-executed digital strategy in a high-traffic environment like Istanbul Airport.
Boring, well-supported, well-tested. Where it's exotic, it's because nothing else fit.
Embarking on a transformative journey, Mangodo, a dynamic software development company, joined forces with IGA, the visionary team behind the operational excellence of Istanbul Airport, in January 2020. Prior to this collaboration, Mangodo had already left an indelible mark by providing strategic consulting services to Istanbul Airport's esteemed duty-free retailer, Unifree, starting in 2018. Together, we embarked on a mission to reshape the passenger experience through the ingenious application of cutting-edge technology.
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Mangodo, a leading technology solutions provider, collaborated with TBC Bank, the largest bank in Georgia, to establish a comprehensive digital video network covering the entire country. This initiative aimed to facilitate effective communication with customers through strategically placed digital signage, integrating social media platforms, and implementing advanced analytics for campaign success measurement. Mangodo's involvement extended from consultancy services and field research to the installation of a sophisticated digital signage system, content management, analysis, and reporting.
We come back with a 14-day plan, not a 90-day proposal,built around your stack, your team, and what's actually in production.
Talk to the team