The challenge
One content strategy for every screen.
Unifree needed a coordinated digital strategy for its duty-free screens at Istanbul Airport (IGA), rather than ad hoc content on individual displays.
All custom work
Retail (duty-free)
IGA Unifree
A curated content strategy for Unifree's duty-free screens at Istanbul Airport.
Mangodo has worked with Unifree, the duty-free retailer at Istanbul Airport (IGA), since 2018, developing and running the digital content strategy for its screens.
ClientUnifree · Istanbul Airport (IGA)
IndustryRetail (duty-free)
Year2018 → present
ScaleDuty-free screens at Istanbul Airport
What we built
What Mangodo built.
Mangodo built a digital strategy for Unifree covering strategic content themes, content curation and production, and the technical implementation to run them across the screens.
How it works
Scheduling tuned to passenger flow.
Content runs on dynamic scheduling tuned to passenger flow, with interactive features built into the on-screen experience in the duty-free area.
Impact
Since 2018.
The engagement has run since 2018, giving Unifree curated content themes and live scheduling that track passenger flow through the duty-free area.
Evidence
2018Engagement start
Duty-freeScreens at Istanbul Airport
ThemesCurated content themes
LiveScheduling tuned to passenger flow
Solutions deployed
Boring, well-supported, well-tested. Where it's exotic, it's because nothing else fit.
Digital Strategy DevelopmentContent Curation & ProductionStrategic Content ThemesDynamic SchedulingInteractive Features
More from us
All custom work
Istanbul Airport (IST) / IGAA multi-year airport technology partnership across passenger-facing systems.
Since 2020, Mangodo has designed, delivered and operated digital systems across passenger information, signage, kiosks, assistance, feedback and other airport touchpoints at Istanbul Airport.
500+ screens · partner since 2020
McDonald'sDigital menu and content operations, including a voice menu for visually impaired guests.
YumMyMenu, Mangodo's restaurant management platform, built a digital menu system for McDonald's that includes a voice menu for visually impaired guests, multi-language menus, and contactless ordering and payment.
Voice menu · multi-language · contactless ordering
TBC Bank · largest bank in GeorgiaA nationwide in-branch digital video network with queue integration and campaign analytics.
Mangodo built and manages a nationwide digital video network in TBC Bank branches across Georgia, integrating Qmatic queue numbers, Beabloo campaign analytics, and Facebook and Twitter feeds on screen.
Nationwide network across GeorgiaHave a system, product or operational problem worth solving?
Tell us what needs to work better. We'll start with the problem, the users and the systems already in place.
Start a project